Some of you know about my foray into E-commerce. While we netted 4 figure growth in year 2 the growth projections showed we wouldn’t sustain it and reach scale without a significant reinvestment. The initial inventory we bought was our competitive advantage on products with a long lead time and we could notice trends of other sellers going out of stock and then an increase in orders. For the Titanium gifts we sold, it was a seasonal business, meaning December was approximately 30% of the annual sales and the first time we had 4 digit sales numbers for the store.
